by Flemming Funch
There are many fun games that techies play with the Google search engine. One self-absorbed game suggested by Steven Johnson, author of the book Emergence is to use Google to see what mind-share you personally appear to have in a certain subject. Like, when he looks up "emergence" he sees 1,450,000 hits, and if he looks up "emergence" together with his name, he sees 5190 hits, which means he has 0.3% mindshare on that word. Well, I can't resist playing that a little bit, being a slight bit self-absorbed. I can't find any one-word words I have much mindshare in. But, hey, if we say "New Civilization" I have 4.1%, which beats out Gorbachev at 1.7%, but not (Alvin and Heidi) Toffler, who have 6.5%. Those guys have all written books with "New Civilization" in the title, in case you didn't know. And I got 3.2% on "World Transformation". Hm, and 0.006% of "wacko".
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