Ming the Mechanic:
No Demand for Messages

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 No Demand for Messages2004-01-27 17:15
11 comments
by Flemming Funch

Jay Rosen from Davos: "There is No Demand for Messages" via Doc Searls, who's been saying that kind of thing for some time:
Beginning in the mid 19th century, and all through the 20th, seeing people as masses could be industrially sustained. There were only so many channels, so many ways or reaching people en masse, and this convinced the message senders that there was an audience out there. But now being a bulk message sender via the media is like the guy in the street trying to get you to take a handbill. He may have motivation for delivering the message, you have none to take it.

They are the people formerly known as the audience. And they do not want your message.
They're right. If you're thinking in terms of "getting your message out" to as many people as possible, chances are that a lot of them will consider it unwanted spam, whatever the medium might be. Better think about what you can do together WITH all those individuals, that they're likely to voluntarily want to participate in.


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11 comments

27 Jan 2004 @ 21:07 by Alka @203.122.61.30 : No Demand for Messages
Its a very apt and relevent topic. In today's commercialized world certainly it has beome a "noise". And it will remain so till the sender keep on taking his / her audience for granted.  


19 Dec 2014 @ 13:54 by Jimena @177.220.167.58 : zIqOoRlQdVY
I'm sorry about your car problems - I hope it's a quick (and cheap!) fix.Congratulations on gettnig a mountain bike - I have a nice bike, but it's not a mountain bike - I need to get out and get some exercise...  


23 Dec 2014 @ 15:15 by Tan @173.203.40.243 : NvyOYgTEFCNjBHmgnEHE
By Daisy 2012 年 12 月 19 日 - 19:54:49Hi, I want to purchase a itune gift card for my dad who lives in Hong Kong. I can make pnyaemt in PayPal.What are the values available please? Can you please tell me the process required?Thanks,Daisy  


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