The Corporate fallout Detector scans barcodes off of consumer products, and makes a clicking noise based on the environmental or ethical record (selectable via the "sensitivity" switch) of the manufacturer. It explores issues of corporate accountability and individual choice. Due to increasingly complex global supply chains, a single product we buy may contain parts made by various companies all over the world. We may agree with the business practices of some of these companies, while not with others. The complexity of the relationships between manufacturers can be so great that it becomes unclear how to translate our personal convictions into good buying decisions, and all purchasing decisions involve an unavoidable element of risk. For example, a consumer may know that one company has a good record on human rights and pollution, but that company may be owned by another company that has a poor record in these areas. When one buys from the smaller company, the parent company also benefits. In this case, what should a consumer do to reward good business ethics? One can argue either for buying or boycotting products from the smaller company.

The maze of corporate ownership makes it difficult for consumers to reward good business practices or punish bad ones by changing their buying habits. The products on the shelves in a store look more or less the same whether they were manufactured using child labor, or they increase pollution, etc. These aspects of products are invisible and difficult to understand. In this sense, these aspects are like nuclear radiation (invisible, dangerous, complex), which is part of the reason I designed the Corporate Fallout Detector to look and sound like a Geiger counter.