by Flemming Funch
New Scientist:Complex decisions are best left to your unconscious mind to work out, according to a new study, and over-thinking a problem could lead to expensive mistakes.
The research suggests the conscious mind should be trusted only with simple decisions, such as selecting a brand of oven glove. Sleeping on a big decision, such as buying a car or house, is more likely to produce a result people remain happy with than consciously weighing up the pros and cons of the problem, the researchers say.
Thinking hard about a complex decision that rests on multiple factors appears to bamboozle the conscious mind so that people only consider a subset of information, which they weight inappropriately, resulting in an unsatisfactory choice. In contrast, the unconscious mind appears able to ponder over all the information and produce a decision that most people remain satisfied with Not a surprise, is it? But I guess it is good that science comes to terms with it. Particularly since science is largely a conscious mind activity.
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