by Flemming Funch
On the xpertweb site you find a manifesto aimed at providing "Value Chains for the Rest of Us". To explain:"Value Chains are the means by which originators get rich in a market economy — they are combinations of producers, distributors, middlepeople and retailers.
Value Chains have always been hard to forge, defend, manage and collect from, which is why they're so profitable. The Internet is poised to combine productive individuals into value chains which reward their participants as richly as traditional value chains." OK, I get it. Anyway, read the actual document. Much good stuff like:"The Internet is a conversation.
And that Markets are conversations, as described by the folks at ClueTrain.
Work and its Reward is primarily a conversation about quality: money is just the punch line.
The quality of the work-reward conversation, not money, is the best benchmark for a 'New' Economy.
Internet protocols are the best model for a quality-based, more even-handed Economic Operating System.
Establishing a quality-based Economic OS requires no new laws, technical standards or protocols, so it needs nobody's permission..."
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