"The buyer has needed to be wary since the Romans coined the phrase "caveat emptor" to excuse the seller of poorly made goods or poorly preserved foods. If you were too damned stupid to recognize that your fish sauce was spoiled, tough luck. What Xpertweb does, by flipping the process of a transaction around and making payment dependent on the delivery of quality and quantity promises (whether of stuff or services), is give us the potential for an economic system that both improves the seller's responsiveness to the customer and eliminates the free-rider problem that could afflict a system of payment after delivery.

Let's look at the concept of "Caveat Venditor" ("Let the vendor beware") and consider how it's time has come. For a long time, customer-centric business has been preached and promoted by business gurus, but it remains an ideal that, at best, is a promise easily erased by the liability and indemnification clauses of contracts, sales agreements and user agreements. Every time we relegate one party in a transaction to the role of "customer," they are left to wait for the proverbial shafting, even if it never actually comes. The Cluetrain Manifesto put this in plain words: "Companies must ask themselves where their corporate cultures" end and "If their cultures end before the community begins, they will have no market."

Caveat Venditor is the embodiment of the business guru babble. Walk the walk, don't promise something and expect the transaction to go silently into history. Xpertweb documents both sides of the transaction, creating a history and, by extension, an environment of trust. The first step toward this system has been in the pursuit of a new integrity in business and politics. Investors and citizens are convinced we need greater accountability in corporate disclosure and campaign finance reform, even if "leaders" mostly disagree, because it is their unbridled power at risk."