1. People want to experience that they live. Now.
2. The truly important things are: being-human, development, challenge and fun!
3. People define their own passion, energy, success and needs.
4. Our EQnomy is a sizzling party of real, authentic human beings.
5. We seek no 'balance between work and personal life'; we are our authentic selves in work and in private.
6. Our talents, time, attention, ideas, knowledge and networks are ours and our responsibility.
7. An organization is not a Counsel, Company, Care- or Educational Institution. An organization always consists of PEOPLE who are committed to each other and to other people.
8. "What does your care, involvement, service or product add to me, my development, challenge and fun!?"
9. We do not want to be 'robbed'; we want to be 'touched'.
10. Before we go along with an organization, we first want to understand it and feel it; the mission, the culture; the people.
11. We are loyal to the passion and inspiration with which all once began. Not to the rules that 'crept in' along the way.
12. To us it is not about WHAT we do. To us it is about WHY we do what we do.

Dialogue, as we are choosing to use the word, is a way of exploring the roots of the many crises that face humanity today. It enables inquiry into, and understanding of, the sorts of processes that fragment and interfere with real communication between individuals, nations and even different parts of the same organization. In our modern culture men and women are able to interact with one another in many ways: they can sing dance or play together with little difficulty but their ability to talk together about subjects that matter deeply to them seems invariable to lead to dispute, division and often to violence. In our view this condition points to a deep and pervasive defect in the process of human thought.

In Dialogue, a group of people can explore the individual and collective presuppositions, ideas, beliefs, and feelings that subtly control their interactions. It provides an opportunity to participate in a process that displays communication successes and failures. It can reveal the often puzzling patterns of incoherence that lead the group to avoid certain issues or, on the other hand, to insist, against all reason, on standing and defending opinions about particular issues.

Dialogue is a way of observing, collectively, how hidden values and intentions can control our behavior, and how unnoticed cultural differences can clash without our realizing what is occurring. It can therefore be seen as an arena in which collective learning takes place and out of which a sense of increased harmony, fellowship and creativity can arise.

Because the nature of Dialogue is exploratory, its meaning and its methods continue to unfold. No firm rules can be laid down for conducting a Dialogue because its essence is learning - not as the result of consuming a body of information or doctrine imparted by an authority, nor as a means of examining or criticizing a particular theory or programme, but rather as part of an unfolding process of creative participation between peers.