Ming the Mechanic:
No Demand for Messages

The NewsLog of Flemming Funch
 No Demand for Messages2004-01-27 17:15
2 comments
by Flemming Funch

Jay Rosen from Davos: "There is No Demand for Messages" via Doc Searls, who's been saying that kind of thing for some time:
Beginning in the mid 19th century, and all through the 20th, seeing people as masses could be industrially sustained. There were only so many channels, so many ways or reaching people en masse, and this convinced the message senders that there was an audience out there. But now being a bulk message sender via the media is like the guy in the street trying to get you to take a handbill. He may have motivation for delivering the message, you have none to take it.

They are the people formerly known as the audience. And they do not want your message.
They're right. If you're thinking in terms of "getting your message out" to as many people as possible, chances are that a lot of them will consider it unwanted spam, whatever the medium might be. Better think about what you can do together WITH all those individuals, that they're likely to voluntarily want to participate in.


[< Back] [Ming the Mechanic]

Category:  

2 comments

19 Dec 2014 @ 13:54 by Jimena @177.220.167.58 : zIqOoRlQdVY
I'm sorry about your car problems - I hope it's a quick (and cheap!) fix.Congratulations on gettnig a mountain bike - I have a nice bike, but it's not a mountain bike - I need to get out and get some exercise...  


23 Dec 2014 @ 15:15 by Tan @173.203.40.243 : NvyOYgTEFCNjBHmgnEHE
By Daisy 2012 年 12 月 19 日 - 19:54:49Hi, I want to purchase a itune gift card for my dad who lives in Hong Kong. I can make pnyaemt in PayPal.What are the values available please? Can you please tell me the process required?Thanks,Daisy  


Other stories in
2014-09-30 23:43: Good products
2011-12-01 17:56: Are jobs becoming obsolete?
2011-11-20 23:39: Order and violence
2011-11-15 23:30: Being prepared
2011-11-10 01:11: World Transformation
2011-02-23 23:12: The Collective Intelligence Singularity
2009-06-16 00:39: Baseline technology
2009-06-07 15:00: The Giant in Nantes
2008-10-14 19:56: Money and the Crisis of Civilization
2008-05-08 23:01: Why Denmark is the world's happiest country



[< Back] [Ming the Mechanic] [PermaLink]? 


Link to this article as: http://ming.tv/flemming2.php/__show_article/_a000010-001074.htm
Main Page: ming.tv